On September 23 Amazon released the Selling Partner plugin. US sellers can now check data, adjust prices, and update listings from Amazon Quick or Claude (beta), with human approval before each action and a full audit trail. It is a second official channel alongside SP-API. Managing a store through Claude via this plugin is compliant; scripted clicking in Seller Central is still a violation.
Amazon updated its Sponsored Products AI bidding algorithm in June 2026, adding real-time bid adjustments based on conversion probability. This article reflects the update.
On June 22, Amazon Ads announced a major Responsive eCommerce Creative (REC) upgrade: in-banner video in the US, plus AI that animates static product images and generates product-in-use video; from July, conversational prompts extend to third-party display placements off Amazon. REC is now a second, fully automated path besides Creative Agent for turning one product image into a full ad set — worth testing both.
Meta launched AI-enhanced Pixel and a free one-click Conversions API in April 2026. Here is what changed, what to watch for, and how to set it up for your store.
Creator Picks is an AI recommendation engine inside TikTok Shop Seller Center that matches products with creators based on audience purchase behavior and category conversion data rather than follower count. This guide covers how to evaluate AI-recommended creators, set targeted commission plans, manage sample budgets, and guard against low-quality AI-generated affiliate content.
Amazon keeps adding AI to Sponsored Ads bidding, but most sellers still adjust bids manually. This guide covers Amazon native bid strategies, third-party AI tools like Pacvue and Perpetua, and which approach fits different seller stages.
Shoppers ask about sizing, materials, and shipping on product pages. If nobody answers, they leave. An AI pre-purchase chatbot is a conversion tool, not a support tool. This guide compares Tidio Lyro, Rep AI, Gobot, and Octane AI, explains how to nudge hesitant shoppers, and includes conversion data and Shopify setup steps.
Adobe pegged Prime Day 2026 at 26.4 billion dollars in US online spend, up 9.3% year over year. The bigger story: shoppers arriving from AI chatbots were 40% more likely to buy than search, email, or social visitors, the first time AI referrals topped the conversion table. AI-directed retail traffic rose 89% during the event. Here is the playbook to capture that channel before BFCM.
In mid-June 2026 Google Ads launched Promotion Mode (beta) for Search campaigns (including AI Max features) and Performance Max, letting advertisers temporarily loosen ROAS tolerance and add budget during a promo window with automatic rollback at the end. When cross-border sellers should use it, when to skip it, and how it differs from manual budget and bid changes.
Google started rolling out an in-account tool in June that moves standalone Display campaigns into Demand Gen, and new standalone Display creation is going away. Manual migration runs until January 2027, the tool carries 42 days of performance history so relearning takes about a day or two, but exclusions and brand-safety settings do not port cleanly. Here is the checklist to run before you press the button.
TikTok's Asset Manager and Auto Selection, announced at TikTok World 2026, target a different problem than GMV Max Pro or Search Hubs: they centralize catalog, data connections, and creative in one hub, then auto-pick the best-predicted assets across creator content, product assets, and Symphony-generated creative. Here is what changes in a seller's day-to-day creative workflow.
Does Copy.ai use ChatGPT? Partly. Copy.ai says it takes an LLM-agnostic approach, mixing several third-party models under the hood, including OpenAI's GPT family and Anthropic's Claude, and it does not train its own model. This breaks down the underlying models, how it differs from using ChatGPT directly, and a few alternatives.
GMV Max hands bidding to the AI, but what goes in the product list, how many SKUs, and how you stack the price bands is still on you. Here is how to actually build the list: which SKUs to run, how many to keep, how to pace data into the algorithm, and which products to leave out.
Cross-border sellers maintain listing copy, emails, ads, and support scripts across multiple language markets. AI has turned multilingual copy from translation into localized generation, but raw machine translation still fails. This covers the full workflow for cross-border multilingual copy: which tools, how to generate per use case, and how to localize and review so the output is fast and doesn't embarrass you.
GMV Max automates so much of campaign management that sellers can run it themselves. Yet many brands still hire TikTok agencies. When does it make sense to run it in-house versus pay an agency, how do the costs actually compare, and how do you weigh control and data ownership? This gives a clear decision framework by seller size and stage.