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Snap's June 18, 2026 announcement adds a Smart Assistant to Ads Manager, rebuilds Dynamic Product Ads on agentic recommendation models, and opens an MCP server for third-party AI agents. Here is what each piece does for a small advertiser, how it raises the bar on catalog feed hygiene, and a four-week starter test.
As of the July 2026 update, Google applied new Terms of Service to every account. The gist: when AI Max or Performance Max auto-generates a headline, image, or landing page, you — not Google — are responsible for reviewing, editing, or removing it. Here is how a cross-border seller should build review gates so automation does not walk you into a compliance problem.
Google Marketing Live 2026 turned Asset Studio into a multimodal creative factory — drop in a URL plus a brief, and Gemini, Veo 3.1, and Nano Banana generate copy, images, and video from storyboard to finished cut, with one-click A/B testing. For small DTC teams without a creative studio, it's a sharp drop in PMax and Demand Gen production cost.
Google Marketing Live 2026 launched two AI Mode ad formats — Conversational Discovery ads, where Gemini builds creative for each shopper's question, and Highlighted Answers, where strong ads enter recommendation lists. Both carry a Sponsored label. Accuracy depends on the structured product data in your feed.
Smartly.io's modular creative system lets enterprise ecommerce brands produce thousands of ad variations across Meta, Google, TikTok, and Pinterest from a single component library. Dynamic catalog sync and performance-based creative learning make it the right tool for brands spending $50K+ monthly on ads.