Recently revised articles with important model, tool, or workflow changes.
Intercom Fin 2 launched multilingual auto-routing and automated refund approvals in May 2026. Gorgias also rolled out its AI Agent mode. This article reflects both updates.
Amazon updated its Sponsored Products AI bidding algorithm in June 2026, adding real-time bid adjustments based on conversion probability. This article reflects the update.
Helium 10 launched Seller Assistant AI in Q2 2026, adding natural-language querying for competitor data and keyword trends. This article includes the update.
Starting July 1, Zendesk is migrating AI agents to a new workspace (through September 30), changing how knowledge sources and search rules work for customers who bought the Advanced add-on before March 10, 2026 — recheck the Zendesk guardrail configs in this article against the migration timeline. Separately, Intercom has rebranded as Fin, and Salesforce announced a $3.6B acquisition on June 15; factor the post-close roadmap into vendor choice.
On June 22, Amazon Ads announced a major Responsive eCommerce Creative (REC) upgrade: in-banner video in the US, plus AI that animates static product images and generates product-in-use video; from July, conversational prompts extend to third-party display placements off Amazon. REC is now a second, fully automated path besides Creative Agent for turning one product image into a full ad set — worth testing both.
On June 22, ChatGPT Ads went live in Japan and South Korea (the first non-English markets), and UK advertisers got self-serve Ads Manager beta access the same day (UK ads had launched June 6). The US-only framing in this article is outdated: cross-border sellers can now buy in the UK, Japan, and South Korea, self-serve has no minimum spend, CPCs remain in the $3-5 range, and landing pages must allow OAI-AdsBot for ad review.
On June 30, Anthropic released Claude Sonnet 5 and made it the default model on the claude.ai free tier, giving free users the same mid-tier model as Pro — which makes routing hero-copy polishing to Claude an even better deal. Note the free quota works on a rolling 5-hour window (roughly 15-40 messages), not per day.
On July 6, Google Ads rolled out the Bid Target Adjustment Tool ahead of the August 17 bidding change, under which budget-constrained tCPA and tROAS campaigns will strictly converge to their set targets. That changes the baseline Promotion Mode rolls back to — review and adjust baseline ROAS and CPA targets in the new tool before Q4 promotions.
On June 30, Google released Nano Banana 2 Lite (gemini-3.1-flash-lite-image) — roughly 4-second generations at a lower cost, now the first model to try for bulk white-background and lifestyle shots — alongside a preview of Gemini Omni Flash for image-to-video. Add the Lite tier to the two-tier Flash Image and Pro model guidance in this article.
At K:LDN on June 30, Klaviyo upgraded Composer into an AI marketing agent, now in public beta: a single prompt can generate a complete campaign including audience selection, cross-channel email and SMS copy, and send timing. The boundaries tested in this article — content only, no audience or timing decisions — no longer apply to the new version.
On July 7, Klaviyo published full product details for Social Marketing: Instagram is the supported platform at launch, with DMs, comments, and mentions flowing into unified customer profiles to convert followers into email, SMS, and WhatsApp subscribers. The positioning is social-to-owned-channel conversion, not multi-platform scheduling — teams that need publishing calendars still cannot replace Later or Hootsuite with it.
On June 30, Klaviyo upgraded Composer into an AI marketing agent in public beta, generating complete campaigns — audience, channel mix, and send timing — from a single prompt, widening the AI gap among the three platforms. Also note: since May 4, SMS on Omnisend is limited to the Pro plan ($59+/month) for new signups, so re-check the math on the budget email-plus-SMS combo.