Amazon AI Agent Policy 2026: What Sellers Can and Cannot Automate
On September 23 Amazon released the Selling Partner plugin. US sellers can now check data, adjust prices, and update listings from Amazon Quick or Claude (beta), with human approval before each action and a full audit trail. It is a second official channel alongside SP-API. Managing a store through Claude via this plugin is compliant; scripted clicking in Seller Central is still a violation.