Braze Retention in Practice: Wiring Predictive Churn and Purchases into Canvas
The first Braze piece on this site. Not another explainer on churn scoring, but the Braze-specific parts: how much data the model needs before it stops guessing, how a score becomes an Audience Path condition, how to stop discounting people who were going to buy anyway, and which brands should not be on Braze at all.