Salesforce Buys Braze for $5.66B: What It Changes for Email and CRM Stacks
Salesforce signed a definitive agreement to acquire Braze on October 20 for roughly $5.66 billion in enterprise value, paying $47.50 in cash per Class A share. Braze has about 2,770 customers and the deal is expected to close in Salesforce's fiscal 2028. If you run Klaviyo or Mailchimp, the contract term and integration timeline matter more than the headline.