On September 23 Amazon released the Selling Partner plugin. US sellers can now check data, adjust prices, and update listings from Amazon Quick or Claude (beta), with human approval before each action and a full audit trail. It is a second official channel alongside SP-API. Managing a store through Claude via this plugin is compliant; scripted clicking in Seller Central is still a violation.
Amazon updated its Sponsored Products AI bidding algorithm in June 2026, adding real-time bid adjustments based on conversion probability. This article reflects the update.
On June 22, Amazon Ads announced a major Responsive eCommerce Creative (REC) upgrade: in-banner video in the US, plus AI that animates static product images and generates product-in-use video; from July, conversational prompts extend to third-party display placements off Amazon. REC is now a second, fully automated path besides Creative Agent for turning one product image into a full ad set — worth testing both.
From late September 2026, Search campaigns and the Search Network portion of Performance Max lose the campaign-level language setting. Google now picks the ad language from your creative, landing page, search terms, and user signals. What that means for multi-language and multi-country accounts, and what to check in ad groups, landing pages, and API scripts.
From September 2026, Search campaigns running automatically created assets or the campaign-level broad match setting are auto-upgraded to AI Max, with Google aiming to finish by the end of the month. The DSA upgrade slipped to February 2027. How to check scope in ten minutes and which controls survive.
Since late August 2026, Meta ad sets can no longer exclude individual placements, platforms, devices, or operating systems. The replacement is a value rule capped at a 90% bid reduction, and hard blocks moved up to account-level settings that apply to everything. A pre-Q4 audit and rebuild plan.
Google Performance Max now offers channel-level reporting, letting advertisers see spend and performance across Search, Display, YouTube, Gmail, and Maps for the first time. This guide covers how to read the reports, optimize budget allocation, and what the Search Partners opt-out alpha means.
TikTok Shop now prohibits AI-generated voices, pre-recorded audio, and automated narration in shopping livestreams, with violations hitting Account Health Scores. Combined with EU AI Act enforcement and FTC fines at $53,088 per violation, this guide covers what is allowed, what is not, and how to transition.
In late July 2026, TikTok began testing Shop Plus, a paid membership at $5.99-$14.99/month with free shipping and exclusive discounts. This guide covers what it means for sellers and how to prepare your pricing, fulfillment speed, and traffic strategy.
Google added a How this ad was made panel to My Ad Center on 2026-07-09, covering Search, YouTube and Discover. Google-made AI assets get labeled automatically, third-party ones rely on advertiser self-declaration. Here is how the mechanism works and how to close the metadata gap between creative and media teams.
TopReach bundles TopView and TopFeed into a single buy. TikTok's own figures claim 59% incremental reach and 3x lower cost per reach, with no sample size disclosed. Here is the spend threshold that makes it defensible, and what to run instead when you fall short.
Meta announced Brand Memory at Cannes Lions in June 2026: AI creative tools that learn your brand voice, visual identity, products, and past creative. It is still in limited testing, which makes right now the window to clean your creative library, consolidate your brand kit, and set guardrails. Includes a six-area prep checklist.
Snap's June 18, 2026 announcement adds a Smart Assistant to Ads Manager, rebuilds Dynamic Product Ads on agentic recommendation models, and opens an MCP server for third-party AI agents. Here is what each piece does for a small advertiser, how it raises the bar on catalog feed hygiene, and a four-week starter test.
TikTok introduced Content Suite at TikTok World in June 2026. Its AI Search, powered by Symphony Agent, scans captions, speech, and on-screen text to surface organic videos that mention your brand. Here is how to make your brand detectable, license the content you find, and run it as Spark Ads or through GMV Max.
As of the July 2026 update, Google applied new Terms of Service to every account. The gist: when AI Max or Performance Max auto-generates a headline, image, or landing page, you — not Google — are responsible for reviewing, editing, or removing it. Here is how a cross-border seller should build review gates so automation does not walk you into a compliance problem.