On May 13, TikTok World launched three things at once: GMV Max Pro factors commissions and coupon costs into ROI, Search Hubs places ads inside Search results (36x in-feed engagement), and Seedance 2.0 generates product video ads from images. Which one should DTC sellers move on first?
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Americans spend $32 million a day on TikTok Shop. GMV Max is TikTok's AI campaign tool that automates bidding across all creative assets, affiliate content, and live streams to maximize sales. Here's how it works and when to use it.