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TopReach bundles TopView and TopFeed into a single buy. TikTok's own figures claim 59% incremental reach and 3x lower cost per reach, with no sample size disclosed. Here is the spend threshold that makes it defensible, and what to run instead when you fall short.
GMV Max automates so much of campaign management that sellers can run it themselves. Yet many brands still hire TikTok agencies. When does it make sense to run it in-house versus pay an agency, how do the costs actually compare, and how do you weigh control and data ownership? This gives a clear decision framework by seller size and stage.
TikTok World '26 introduced AI Dubbing, letting sellers upload one video and automatically generate dubbed versions in Japanese, Korean, Thai, Indonesian, and other languages without re-filming. Combined with TikTok Shop's localization feed logic, cross-border sellers can reach multiple Asian markets with significantly lower content production costs.
Kling AI 3.0 launched February 5, 2026 with two features that matter most for cross-border sellers: reference-based product consistency across shots, and native lip-sync across English, Chinese, Japanese, Korean, and Spanish. Here is how to put both to work.
TikTok integrated Dreamina Seedance 2.0 into Symphony Creative Studio at TikTok World on May 13, 2026. The new Reference to Video feature locks product appearance at specific moments in generated video — no more products morphing between scenes. Smart+ Auto Selection and Asset Manager round out the update.
On May 13, TikTok World launched three things at once: GMV Max Pro factors commissions and coupon costs into ROI, Search Hubs places ads inside Search results (36x in-feed engagement), and Seedance 2.0 generates product video ads from images. Which one should DTC sellers move on first?
TikTok launched an official MCP Server at TikTok World 2026, becoming the first major ad platform to open campaign management to AI agents. Sellers can now use Claude or ChatGPT to create campaigns, adjust budgets, and pull reports in plain language.
TikTok, Meta, and Amazon all upgraded their platform-native AI video ad tools in 2026. Upload a product image and get a video ad in minutes — but the real-world output and use cases differ significantly across all three. Here is a direct comparison.
TikTok Search Ads are now open across North America, Europe, and other major markets. This guide breaks down the difference between search and In-Feed ads, and how e-commerce sellers can run keyword targeting, write copy that converts, and allocate budget effectively.
All three major ad platforms completed their AI transformations in early 2026. Meta Advantage+ offers end-to-end automation, Google launched AI Mode ads, TikTok Symphony cuts creative production by 70%. Cross-border sellers on a budget need to choose wisely.
From hook design to CTA, learn how to use ChatGPT to generate high-completion-rate TikTok ad scripts, with ready-to-use prompt templates.