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Meta cut the ASC weekly conversion floor from 50 to 25 and sunset Marketing API V25 on May 19, 2026. Stores doing 3-4 sales/day can finally use ASC. But a lower entry bar does not equal a working campaign — CAPI quality, creative count, and conversion stability still gate performance.
At Shoptalk 2026, Meta released major Advantage+ Shopping Campaigns updates. Product Set Optimization enables SKU-level ad budget control, Buy Now button supports native checkout, and WhatsApp Status becomes a new ad placement. How cross-border sellers can leverage these features.
Meta is turning ad buying into 'enter URL + budget.' Advantage+ now supports end-to-end fully automated campaigns with 32% CPA reduction, and 65% of advertisers are already scaling through AI tools. Here's how cross-border sellers should use it.
All three major ad platforms completed their AI transformations in early 2026. Meta Advantage+ offers end-to-end automation, Google launched AI Mode ads, TikTok Symphony cuts creative production by 70%. Cross-border sellers on a budget need to choose wisely.
A hands-on tutorial on using ChatGPT to write Facebook ad copy for e-commerce products, complete with prompt templates and real-world examples.