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From September 2026, Search campaigns running automatically created assets or the campaign-level broad match setting are auto-upgraded to AI Max, with Google aiming to finish by the end of the month. The DSA upgrade slipped to February 2027. How to check scope in ten minutes and which controls survive.
Since late August 2026, Meta ad sets can no longer exclude individual placements, platforms, devices, or operating systems. The replacement is a value rule capped at a 90% bid reduction, and hard blocks moved up to account-level settings that apply to everything. A pre-Q4 audit and rebuild plan.
Google started rolling out an in-account tool in June that moves standalone Display campaigns into Demand Gen, and new standalone Display creation is going away. Manual migration runs until January 2027, the tool carries 42 days of performance history so relearning takes about a day or two, but exclusions and brand-safety settings do not port cleanly. Here is the checklist to run before you press the button.
Meta is turning ad buying into 'enter URL + budget.' Advantage+ now supports end-to-end fully automated campaigns with 32% CPA reduction, and 65% of advertisers are already scaling through AI tools. Here's how cross-border sellers should use it.
Synter, Google Ads Advisor, Topsort Tomi — a wave of AI ad agents launched in March 2026 that let cross-border sellers manage multi-platform campaigns with plain-English commands. How well do they actually work?