Google Display Is Folding Into Demand Gen: Your Migration Checklist Before January 2027
Google started rolling out an in-account tool in June that moves standalone Display campaigns into Demand Gen, and new standalone Display creation is going away. Manual migration runs until January 2027, the tool carries 42 days of performance history so relearning takes about a day or two, but exclusions and brand-safety settings do not port cleanly. Here is the checklist to run before you press the button.