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On September 21, 2026, Shopify announced a Muse partnership and switched Meta direct checkout on by default for eligible stores, so buyers can pay with Shop Pay without leaving Meta. On September 28 it extended WebMCP to checkout for browser AI agents. Where to find the toggle, what turning it off does, and what to monitor if you keep it.
Since late August 2026, Meta ad sets can no longer exclude individual placements, platforms, devices, or operating systems. The replacement is a value rule capped at a 90% bid reduction, and hard blocks moved up to account-level settings that apply to everything. A pre-Q4 audit and rebuild plan.
Meta announced Brand Memory at Cannes Lions in June 2026: AI creative tools that learn your brand voice, visual identity, products, and past creative. It is still in limited testing, which makes right now the window to clean your creative library, consolidate your brand kit, and set guardrails. Includes a six-area prep checklist.
Meta set Advantage+ as the default for new campaigns in May 2026, added AI voiceover and AI-generated music, and integrated conversation signals from 1 billion Meta AI users. Early data shows 8-15% ROAS lift but significantly less creative control. Which settings can still be overridden versus locked, and how cross-border advertisers adapt.
On May 18 Meta stretched the purchase-audience lookback from 180 to 730 days, more than doubling remarketing pools for high-ticket, seasonal cross-border categories. The same window brought an AI business assistant for all advertisers and Perplexity into the official connectors. Bigger pools help, but Advantage+ defaults and auto-catalog-add need watching first.
Meta cut the ASC weekly conversion floor from 50 to 25 and sunset Marketing API V25 on May 19, 2026. Stores doing 3-4 sales/day can finally use ASC. But a lower entry bar does not equal a working campaign — CAPI quality, creative count, and conversion stability still gate performance.
TikTok, Meta, and Amazon all upgraded their platform-native AI video ad tools in 2026. Upload a product image and get a video ad in minutes — but the real-world output and use cases differ significantly across all three. Here is a direct comparison.
Meta's Video Generation 2.0 inside Advantage+ converts up to 20 product images into multi-scene video ads with cinematic transitions. 4 million advertisers now use Meta's AI creative tools, with 22% higher ROAS on average. Here's how to use it.
Meta unveiled the Andromeda update at Shoptalk 2026, shifting from manual audience targeting to AI-driven creative matching. A new post-click experience surfaces reviews and product details. Here's what changes for e-commerce advertisers.