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On May 18 Meta stretched the purchase-audience lookback from 180 to 730 days, more than doubling remarketing pools for high-ticket, seasonal cross-border categories. The same window brought an AI business assistant for all advertisers and Perplexity into the official connectors. Bigger pools help, but Advantage+ defaults and auto-catalog-add need watching first.
Meta cut the ASC weekly conversion floor from 50 to 25 and sunset Marketing API V25 on May 19, 2026. Stores doing 3-4 sales/day can finally use ASC. But a lower entry bar does not equal a working campaign — CAPI quality, creative count, and conversion stability still gate performance.
TikTok, Meta, and Amazon all upgraded their platform-native AI video ad tools in 2026. Upload a product image and get a video ad in minutes — but the real-world output and use cases differ significantly across all three. Here is a direct comparison.
Meta's Video Generation 2.0 inside Advantage+ converts up to 20 product images into multi-scene video ads with cinematic transitions. 4 million advertisers now use Meta's AI creative tools, with 22% higher ROAS on average. Here's how to use it.
Meta unveiled the Andromeda update at Shoptalk 2026, shifting from manual audience targeting to AI-driven creative matching. A new post-click experience surfaces reviews and product details. Here's what changes for e-commerce advertisers.