Meta Extends Purchase Audiences to 730 Days: Bigger Remarketing Pools, but Mind the Automation
On May 18 Meta stretched the purchase-audience lookback from 180 to 730 days, more than doubling remarketing pools for high-ticket, seasonal cross-border categories. The same window brought an AI business assistant for all advertisers and Perplexity into the official connectors. Bigger pools help, but Advantage+ defaults and auto-catalog-add need watching first.