TikTok GMV Max: Self-Managed or Hire an Agency? A 2026 Decision Guide
GMV Max automates so much of campaign management that sellers can run it themselves. Yet many brands still hire TikTok agencies. When does it make sense to run it in-house versus pay an agency, how do the costs actually compare, and how do you weigh control and data ownership? This gives a clear decision framework by seller size and stage.