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GMV Max hands bidding to the AI, but what goes in the product list, how many SKUs, and how you stack the price bands is still on you. Here is how to actually build the list: which SKUs to run, how many to keep, how to pace data into the algorithm, and which products to leave out.
GMV Max automates so much of campaign management that sellers can run it themselves. Yet many brands still hire TikTok agencies. When does it make sense to run it in-house versus pay an agency, how do the costs actually compare, and how do you weigh control and data ownership? This gives a clear decision framework by seller size and stage.
On June 15, 2026, TikTok Shop opens in Austria, Belgium, the Netherlands, and Poland at once. This guide covers whether these four markets are worth entering, what you need to register, ship, and comply, and how to run GMV Max as your first advertising tool once you are live.
On May 13, TikTok World launched three things at once: GMV Max Pro factors commissions and coupon costs into ROI, Search Hubs places ads inside Search results (36x in-feed engagement), and Seedance 2.0 generates product video ads from images. Which one should DTC sellers move on first?