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Google Performance Max now offers channel-level reporting, letting advertisers see spend and performance across Search, Display, YouTube, Gmail, and Maps for the first time. This guide covers how to read the reports, optimize budget allocation, and what the Search Partners opt-out alpha means.
Google made several meaningful changes to Performance Max in early 2026: first-party audience exclusions finally shipped, Search Themes capacity expanded, and Enhanced Conversions for Leads migrated to a new data interface. Together these updates give cross-border sellers noticeably more control over where their budget goes.
Google opened AI Max for Search and PMax asset-level A/B testing to all advertisers in April 2026. AI Max uses keywordless targeting with dynamic ad copy. PMax finally lets you test individual assets. Here's how to use both.