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Google Performance Max now offers channel-level reporting, letting advertisers see spend and performance across Search, Display, YouTube, Gmail, and Maps for the first time. This guide covers how to read the reports, optimize budget allocation, and what the Search Partners opt-out alpha means.
Google made several meaningful changes to Performance Max in early 2026: first-party audience exclusions finally shipped, Search Themes capacity expanded, and Enhanced Conversions for Leads migrated to a new data interface. Together these updates give cross-border sellers noticeably more control over where their budget goes.
Amazon's AI Video Generator inside Ads console produces 6 video ad variants from a single product image, with multi-scene cuts, transitions, and background music. It works for Sponsored Brands video and Streaming TV — no studio or production team required.
Smartly.io's modular creative system lets enterprise ecommerce brands produce thousands of ad variations across Meta, Google, TikTok, and Pinterest from a single component library. Dynamic catalog sync and performance-based creative learning make it the right tool for brands spending $50K+ monthly on ads.
ChatGPT opens self-serve in April with Product Spotlight units for shopping-intent queries. A practical guide for ecommerce sellers to connect product feeds, optimize ad formats, and run campaigns from $100/day.
OpenAI opens ChatGPT ads to self-serve advertisers in April, dropping the barrier from an estimated $200K managed commitment to SMB-accessible budgets. The channel hit $100M annualized revenue in 6 weeks. Here's how to get in.
OpenAI launched ads in ChatGPT in February and hit $100M in revenue within six weeks. Criteo is the first ad tech partner, Target and Adobe are testing. What should cross-border sellers pay attention to?
Google's AI Mode has 75 million daily users, and shopping ads are now appearing inside AI conversations. These aren't the old product carousels — they're dynamically generated recommendations woven into AI answers. Here's how to prepare.