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Google made several meaningful changes to Performance Max in early 2026: first-party audience exclusions finally shipped, Search Themes capacity expanded, and Enhanced Conversions for Leads migrated to a new data interface. Together these updates give cross-border sellers noticeably more control over where their budget goes.
Amazon's AI Video Generator inside Ads console produces 6 video ad variants from a single product image, with multi-scene cuts, transitions, and background music. It works for Sponsored Brands video and Streaming TV — no studio or production team required.
Smartly.io's modular creative system lets enterprise ecommerce brands produce thousands of ad variations across Meta, Google, TikTok, and Pinterest from a single component library. Dynamic catalog sync and performance-based creative learning make it the right tool for brands spending $50K+ monthly on ads.
ChatGPT opens self-serve in April with Product Spotlight units for shopping-intent queries. A practical guide for ecommerce sellers to connect product feeds, optimize ad formats, and run campaigns from $100/day.
OpenAI opens ChatGPT ads to self-serve advertisers in April, dropping the barrier from an estimated $200K managed commitment to SMB-accessible budgets. The channel hit $100M annualized revenue in 6 weeks. Here's how to get in.
OpenAI launched ads in ChatGPT in February and hit $100M in revenue within six weeks. Criteo is the first ad tech partner, Target and Adobe are testing. What should cross-border sellers pay attention to?
Google's AI Mode has 75 million daily users, and shopping ads are now appearing inside AI conversations. These aren't the old product carousels — they're dynamically generated recommendations woven into AI answers. Here's how to prepare.