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Don't let the hype fool you. 2026 research shows organic LLM traffic is still under 0.2% of all e-commerce sessions, and ChatGPT is over 90% of it. This compares the four big channels on real conversion data — volume, conversion, cost to participate, checkout model — so you know how much to invest and what not to defund.
Google's AI Mode has 75 million daily users, and shopping ads are now appearing inside AI conversations. These aren't the old product carousels — they're dynamically generated recommendations woven into AI answers. Here's how to prepare.
As of March 24, Shopify merchants can sell directly inside ChatGPT, Gemini, and Copilot. No extra fees, no separate apps. Here's how to set it up and optimize your product data for AI conversations.
AI shopping assistants are moving from recommendations to purchases. Shopify is betting on it, Google is building protocols for it, and Morgan Stanley predicts half of online shoppers will use AI agents by 2030. Is your product data ready?