On September 23 Amazon released the Selling Partner plugin. US sellers can now check data, adjust prices, and update listings from Amazon Quick or Claude (beta), with human approval before each action and a full audit trail. It is a second official channel alongside SP-API. Managing a store through Claude via this plugin is compliant; scripted clicking in Seller Central is still a violation.
Amazon updated its Sponsored Products AI bidding algorithm in June 2026, adding real-time bid adjustments based on conversion probability. This article reflects the update.
On June 22, Amazon Ads announced a major Responsive eCommerce Creative (REC) upgrade: in-banner video in the US, plus AI that animates static product images and generates product-in-use video; from July, conversational prompts extend to third-party display placements off Amazon. REC is now a second, fully automated path besides Creative Agent for turning one product image into a full ad set — worth testing both.
TikTok launched an official MCP Server at TikTok World 2026, becoming the first major ad platform to open campaign management to AI agents. Sellers can now use Claude or ChatGPT to create campaigns, adjust budgets, and pull reports in plain language.
TikTok Search Ads are now open across North America, Europe, and other major markets. This guide breaks down the difference between search and In-Feed ads, and how e-commerce sellers can run keyword targeting, write copy that converts, and allocate budget effectively.
Amazon's AI Video Generator inside Ads console produces 6 video ad variants from a single product image, with multi-scene cuts, transitions, and background music. It works for Sponsored Brands video and Streaming TV — no studio or production team required.
Smartly.io's modular creative system lets enterprise ecommerce brands produce thousands of ad variations across Meta, Google, TikTok, and Pinterest from a single component library. Dynamic catalog sync and performance-based creative learning make it the right tool for brands spending $50K+ monthly on ads.
Google expanded AI Max to Shopping campaigns in Q1 2026, letting Merchant Center product feeds drive conversational query matching. The new AI Brief tool gives advertisers a way to steer Gemini with plain-language brand and audience context. Here is how to set it up and what to fix in your feed first.
Amazon formalized its AI automation rules on March 4, 2026. SP-API-based tools are compliant. Unauthorized bots scraping Seller Central are violations. Here is what you need to know to stay compliant.
Meta opened AI Connectors to all advertisers in April 2026. Connect ChatGPT or Claude to Ads Manager via MCP protocol to create campaigns, adjust budgets, and pull reports without switching tools.
Meta now auto-generates voiceovers and translates subtitles into 8+ languages for video ads. One product video can run across US, European, and LatAm markets without re-editing. Here is how to use it and what to watch out for.
Amazon DSP now breaks out attributed sales by ASIN product category, and the Acxiom audience library just expanded to the UK and Germany. Here is how to actually use both for multi-category catalog planning.
Walmart Connect's new conversational AI agent, live since January 2026 and expanded in Q2, is the first real LLM competitor to Amazon's Ads Agent in retail media. This tutorial covers access, prompt library, ROAS deltas, and how US buyers should slot it into weekly optimization.
Pinterest rolled out Promote a Pin in March 2026 and started testing Performance+ Catalog Sales in April. For Shopify DTC brands, the catalog product is the one that matters. Here is how to set it up, budget it, and brief creative for it.
Amazon launched Dynamic Canvas in March 2026 — a free AI visual workspace inside Seller Central that generates listing hero images, lifestyle shots, and A+ content modules. Here is how it compares to Canva and Photoroom, and a practical walkthrough.