On September 23 Amazon released the Selling Partner plugin. US sellers can now check data, adjust prices, and update listings from Amazon Quick or Claude (beta), with human approval before each action and a full audit trail. It is a second official channel alongside SP-API. Managing a store through Claude via this plugin is compliant; scripted clicking in Seller Central is still a violation.
Amazon updated its Sponsored Products AI bidding algorithm in June 2026, adding real-time bid adjustments based on conversion probability. This article reflects the update.
On June 22, Amazon Ads announced a major Responsive eCommerce Creative (REC) upgrade: in-banner video in the US, plus AI that animates static product images and generates product-in-use video; from July, conversational prompts extend to third-party display placements off Amazon. REC is now a second, fully automated path besides Creative Agent for turning one product image into a full ad set — worth testing both.
Americans spend $32 million a day on TikTok Shop. GMV Max is TikTok's AI campaign tool that automates bidding across all creative assets, affiliate content, and live streams to maximize sales. Here's how it works and when to use it.
AI-generated UGC video ads now look real enough to perform on TikTok and Reels. Here's how cross-border sellers are using AI avatars and one-click tools to test dozens of ad variations per week.
YouTube Shorts usage is growing 28% among Gen Z, but few cross-border sellers are advertising there. Here's how to use AI to write Shorts-specific ad scripts.
Different markets need different ad copy, but translated copy usually performs poorly. Here's how to use AI for real localization instead of translation.
Amazon says A+ Content can lift conversions by 3-10%, but most sellers' A+ pages are filler. Here's how to use AI to create A+ content that actually works.
Most product pages fail not because the copy is bad, but because it leads with features instead of benefits. Here's how to use AI to write product listings that actually convert.
Ready-to-use AI prompt templates for generating high-converting landing page copy, designed for e-commerce sellers who need to launch product pages fast.
Learn how to use AI tools to generate and optimize Google Ads responsive search ad headlines at scale, improving your quality score and click-through rate.