At Advertising Week on October 6, Meta updated its AI business assistant. Live now is memory across conversations: it remembers what you tried last quarter, your seasonality and the goals you stated. Importing brand guidelines, agentic budget changes and scheduled alerts are still in limited testing. Meta published no country list, so check Ads Manager to see whether your account has them. The 730-day audience window covered here is unchanged.
On September 23 Amazon released the Selling Partner plugin. US sellers can now check data, adjust prices, and update listings from Amazon Quick or Claude (beta), with human approval before each action and a full audit trail. It is a second official channel alongside SP-API. Managing a store through Claude via this plugin is compliant; scripted clicking in Seller Central is still a violation.
Amazon updated its Sponsored Products AI bidding algorithm in June 2026, adding real-time bid adjustments based on conversion probability. This article reflects the update.
TikTok Shop launched AI Fashion Video Maker and List with AI in 2026. Upload one product image to generate shoppable videos and complete listings automatically. Practical walkthrough covering output quality, best categories, and optimization tips.
At Shoptalk 2026, Meta released major Advantage+ Shopping Campaigns updates. Product Set Optimization enables SKU-level ad budget control, Buy Now button supports native checkout, and WhatsApp Status becomes a new ad placement. How cross-border sellers can leverage these features.
ChatGPT opens self-serve in April with Product Spotlight units for shopping-intent queries. A practical guide for ecommerce sellers to connect product feeds, optimize ad formats, and run campaigns from $100/day.
Meta is turning ad buying into 'enter URL + budget.' Advantage+ now supports end-to-end fully automated campaigns with 32% CPA reduction, and 65% of advertisers are already scaling through AI tools. Here's how cross-border sellers should use it.
OpenAI opens ChatGPT ads to self-serve advertisers in April, dropping the barrier from an estimated $200K managed commitment to SMB-accessible budgets. The channel hit $100M annualized revenue in 6 weeks. Here's how to get in.
Meta's Video Generation 2.0 inside Advantage+ converts up to 20 product images into multi-scene video ads with cinematic transitions. 4 million advertisers now use Meta's AI creative tools, with 22% higher ROAS on average. Here's how to use it.
Google opened AI Max for Search and PMax asset-level A/B testing to all advertisers in April 2026. AI Max uses keywordless targeting with dynamic ad copy. PMax finally lets you test individual assets. Here's how to use both.
Meta unveiled the Andromeda update at Shoptalk 2026, shifting from manual audience targeting to AI-driven creative matching. A new post-click experience surfaces reviews and product details. Here's what changes for e-commerce advertisers.
OpenAI launched ads in ChatGPT in February and hit $100M in revenue within six weeks. Criteo is the first ad tech partner, Target and Adobe are testing. What should cross-border sellers pay attention to?
Google's AI Mode has 75 million daily users, and shopping ads are now appearing inside AI conversations. These aren't the old product carousels — they're dynamically generated recommendations woven into AI answers. Here's how to prepare.
Synter, Google Ads Advisor, Topsort Tomi — a wave of AI ad agents launched in March 2026 that let cross-border sellers manage multi-platform campaigns with plain-English commands. How well do they actually work?
No local hosts, no language skills needed. AI virtual host platforms like mliveo and bypodr let cross-border sellers run 24/7 TikTok Shop livestreams at a fraction of real presenter costs.