On June 22, Amazon Ads announced a major Responsive eCommerce Creative (REC) upgrade: in-banner video in the US, plus AI that animates static product images and generates product-in-use video; from July, conversational prompts extend to third-party display placements off Amazon. REC is now a second, fully automated path besides Creative Agent for turning one product image into a full ad set — worth testing both.
On June 22, ChatGPT Ads went live in Japan and South Korea (the first non-English markets), and UK advertisers got self-serve Ads Manager beta access the same day (UK ads had launched June 6). The US-only framing in this article is outdated: cross-border sellers can now buy in the UK, Japan, and South Korea, self-serve has no minimum spend, CPCs remain in the $3-5 range, and landing pages must allow OAI-AdsBot for ad review.
On June 30, Google released Nano Banana 2 Lite (gemini-3.1-flash-lite-image) — roughly 4-second generations at a lower cost, now the first model to try for bulk white-background and lifestyle shots — alongside a preview of Gemini Omni Flash for image-to-video. Add the Lite tier to the two-tier Flash Image and Pro model guidance in this article.
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