Alexa for Shopping Replaces Rufus: A Merchant Visibility Playbook
Amazon swapped Rufus for Alexa for Shopping, an agent that completes purchases on its own. Merchant visibility now hinges on structured product data, not chatbot answers.
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Amazon
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Amazon AI Agent Policy 2026: What Sellers Can and Cannot Automate
Amazon formalized its AI automation rules on March 4, 2026. SP-API-based tools are compliant. Unauthorized bots scraping Seller Central are violations. Here is what you need to know to stay compliant.
Amazon Seller Assistant Canvas: Free AI Analytics Dashboard Guide 2026
Amazon Seller Assistant Canvas opened to all US and UK sellers in April 2026, free. Natural language queries, what-if analysis, inventory forecasting. How it compares to Helium 10 and DataHawk, and where it falls short.