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A July 2026 Productrise study tracked 21 days of US and UK search results across 100,000 SERPs and 2 million listings. Product visibility rate dropped from 88% to 23%, listings per page fell from 22.5 to 4.3, and overlap between the two interfaces was 0.8%. Here is what actually moves the needle on those remaining four slots.
June 2026 Google core update with AI Mode fully live: AI Overviews now cover 48% of queries (up 58% YoY), yet cited sites see 35% CTR lift. But ecommerce buy/best/review queries only trigger AI Overviews 3-4% of the time. Traffic impact breakdown by query type with structured data fix checklist.
Google Marketing Live 2026 launched two AI Mode ad formats — Conversational Discovery ads, where Gemini builds creative for each shopper's question, and Highlighted Answers, where strong ads enter recommendation lists. Both carry a Sponsored label. Accuracy depends on the structured product data in your feed.
At I/O 2026 Google shipped its biggest search box redesign in 25 years — it takes text, images, files, video, even Chrome tabs — and launched always-on Search Agents. AI Mode now has 1B+ monthly users. For e-commerce, product imagery, video, and structured feeds now directly decide whether you get found.
At I/O 2026 on May 19, Google launched Universal Cart — a persistent cart that follows users across Search, Gemini, YouTube, and Gmail. Nike, Sephora, Walmart already onboarded. Products not in a UCP feed are invisible to this checkout.