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Black Friday 2026 is November 27 and Cyber Monday is November 30, which leaves six weeks from October 16. This plan lays out what to do each week: clean the list and check SMS consent, warm up, give your best customers early access, then run the four sale days on a fixed send schedule.
Attentive shipped Brand Voice 2.0 inside Brand Kit on June 30, splitting brand guidance into Identity, Personality, and Rules layers that govern AI Pro, AI Journeys, and AI Campaigns across SMS, email, and RCS, with real-time preview and approval workflows. As message automation goes agentic, the guardrail layer is where brand damage gets prevented. Here is how to set it up and how it compares to Klaviyo's Agent Guidance.
At Thread 2026 on May 26, Attentive revealed that nearly half its customers are already running AI agents. Before BFCM, Brand Voice 2.0, AI Email Template Generation, RCS Visibility AI, and AI Grow 2.0 are all shipping. Here is what each one does and how to prepare.
RCS gives standard SMS branded senders, interactive buttons, and product carousels. With 2 billion users projected by end of 2026 and brands reporting up to 22% conversion lift, the upgrade path from SMS is clear. Here is how to implement RCS on Klaviyo, Attentive, and Postscript.