Salesforce's 2026 Holiday Forecast: 20% of Traffic From AI Agents
Salesforce predicts 20 percent of 2026 holiday ecommerce traffic will originate from AI chat agents, while engagement on brand-owned domains fell 7 percent year over year. The more useful number is the sales gap: retailers with brand agents grew holiday sales 6.2 percent versus 3.9 percent without. It is a vendor forecast, but the metrics inside it can be checked against your own site.