Snapchat Smart Assistant, Agentic DPA, and an MCP Server: A Merchant's Read on Snap's June AI Ads Suite
Snap's June 18, 2026 announcement adds a Smart Assistant to Ads Manager, rebuilds Dynamic Product Ads on agentic recommendation models, and opens an MCP server for third-party AI agents. Here is what each piece does for a small advertiser, how it raises the bar on catalog feed hygiene, and a four-week starter test.