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TikTok launched an official MCP Server at TikTok World 2026, becoming the first major ad platform to open campaign management to AI agents. Sellers can now use Claude or ChatGPT to create campaigns, adjust budgets, and pull reports in plain language.
TikTok, Meta, and Amazon all upgraded their platform-native AI video ad tools in 2026. Upload a product image and get a video ad in minutes — but the real-world output and use cases differ significantly across all three. Here is a direct comparison.
TikTok Search Ads are now open across North America, Europe, and other major markets. This guide breaks down the difference between search and In-Feed ads, and how e-commerce sellers can run keyword targeting, write copy that converts, and allocate budget effectively.