TikTok Asset Manager + Auto Selection: How Creative Workflows Actually Change
TikTok's Asset Manager and Auto Selection, announced at TikTok World 2026, target a different problem than GMV Max Pro or Search Hubs: they centralize catalog, data connections, and creative in one hub, then auto-pick the best-predicted assets across creator content, product assets, and Symphony-generated creative. Here is what changes in a seller's day-to-day creative workflow.