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8 articles
AI Brief lets advertisers steer Gemini inside AI Max using plain English across three layers: Messaging Guidelines, Matching Guidelines, and Audience Guidelines. Here is how to use each layer and what cross-border sellers should write in each field.
Since May 6, 2026, Veo 3 image-to-video is built into every active Google Ads account for free inside Asset Studio. Upload product photos, get a 10-second HD video with ambient audio. Here is the full workflow and what it actually produces.
Google launched Ask Advisor at Google Marketing Live on May 21, 2026 — a Gemini-powered agent that spans Google Ads, Analytics, Merchant Center, and Google Marketing Platform. It retains goals across sessions and lets marketers act without switching between dashboards.
Google Marketing Live 2026 turned Asset Studio into a multimodal creative factory — drop in a URL plus a brief, and Gemini, Veo 3.1, and Nano Banana generate copy, images, and video from storyboard to finished cut, with one-click A/B testing. For small DTC teams without a creative studio, it's a sharp drop in PMax and Demand Gen production cost.
Google Marketing Live 2026 launched two AI Mode ad formats — Conversational Discovery ads, where Gemini builds creative for each shopper's question, and Highlighted Answers, where strong ads enter recommendation lists. Both carry a Sponsored label. Accuracy depends on the structured product data in your feed.
Google expanded AI Max to Shopping campaigns in Q1 2026, letting Merchant Center product feeds drive conversational query matching. The new AI Brief tool gives advertisers a way to steer Gemini with plain-language brand and audience context. Here is how to set it up and what to fix in your feed first.
Starting September 2026, Google officially retires Dynamic Search Ads and auto-migrates all eligible campaigns to AI Max for Search. AI Max requires no keywords — AI automatically matches search intent. What cross-border ecommerce sellers need to prepare before the deadline.
Google opened AI Max for Search and PMax asset-level A/B testing to all advertisers in April 2026. AI Max uses keywordless targeting with dynamic ad copy. PMax finally lets you test individual assets. Here's how to use both.