Tool
3 articles
Since late August 2026, Meta ad sets can no longer exclude individual placements, platforms, devices, or operating systems. The replacement is a value rule capped at a 90% bid reduction, and hard blocks moved up to account-level settings that apply to everything. A pre-Q4 audit and rebuild plan.
On May 18 Meta stretched the purchase-audience lookback from 180 to 730 days, more than doubling remarketing pools for high-ticket, seasonal cross-border categories. The same window brought an AI business assistant for all advertisers and Perplexity into the official connectors. Bigger pools help, but Advantage+ defaults and auto-catalog-add need watching first.
Meta's Video Generation 2.0 inside Advantage+ converts up to 20 product images into multi-scene video ads with cinematic transitions. 4 million advertisers now use Meta's AI creative tools, with 22% higher ROAS on average. Here's how to use it.