Tag
7 articles
Klaviyo Customer Agent now covers WhatsApp, email, SMS, and chat with pre-built retail skills for order tracking, returns, and subscriptions. Here is how to configure Agent Guidance and channel routing so AI handles 80% of post-purchase support without human agents.
Klaviyo announced a direct integration with Anthropic Claude. Claude can now query Klaviyo customer, order, and flow data and produce reports, audits, and campaign briefs end-to-end. Work that used to take an analyst a week now runs in a few hours. Here is how DTC brands wire it into existing ops.
Third-party cookies are largely gone and behavioral inference is degrading. Product recommendation quizzes solve the data problem by collecting explicit user preferences — customers answer questions to get a recommendation, you get clean segmentation data. Open rates on quiz-driven email flows run 2x higher than broadcast emails.
In 2026, cross-border ecommerce email platform choices go beyond Klaviyo. Omnisend is rising fast with synchronized email+SMS+push campaigns, while Brevo attracts new sellers with high-value AI features. Comparison of pricing, AI capabilities, ecommerce integrations, and multi-language support.
Klaviyo shipped 75+ features on March 24. Beyond Composer, RCS rich messaging went GA, AI Audience Optimization auto-filters recipients, and Instagram comments convert to subscribers. What's the real value for cross-border sellers?
Klaviyo launched Composer on March 24 — an AI agent that generates complete email, SMS, and push campaigns from a plain-language description. It turns week-long campaign setup into minutes. But does it actually deliver?
Comparing Klaviyo and Mailchimp AI capabilities for cross-border e-commerce, covering predictive analytics, segmentation, send time optimization, content generation, and pricing.