Tag

zero-party-data

2 articles

Aug 5, 2026

The Personalization Trust Ceiling: 27% of Shoppers Will Not Feed AI Any Data

Braze's 2026 Customer Engagement Review found 27% of consumers refuse to share data with AI agents even for a better experience, while 93% of marketing leaders believe AI understands customers against 53% of consumers. Here is what that gap means for email and CRM strategy.

personalization zero-party-data customer-trust

May 5, 2026

Product Recommendation Quizzes: Collecting Zero-Party Data That Actually Segments Your Email List

Third-party cookies are largely gone and behavioral inference is degrading. Product recommendation quizzes solve the data problem by collecting explicit user preferences — customers answer questions to get a recommendation, you get clean segmentation data. Open rates on quiz-driven email flows run 2x higher than broadcast emails.

zero-party-data email-segmentation klaviyo