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4 articles
Ahrefs vs Semrush is the wrong question for a one-person store — you'll never touch 90% of either. This compares four sub-$100 tools — SE Ranking, Keysearch, Mangools, LowFruits — and matches each to a job: low-competition keyword mining, all-in-one, beginner UI, or built-in AI writing.
You don't need to pay for a technical SEO audit. Google Search Console and Ahrefs Webmaster Tools are free, and Screaming Frog is free up to 500 URLs. This builds the crawl-index-analytics stack from free and low-cost tools, then shows the scale where Sitebulb's reporting earns its price and when Plausible beats GA4.
GummySearch shut down in November 2025 after it couldn't secure a commercial Reddit Data API license, leaving indie sites and small brands that relied on it for audience research scrambling. This compares F5Bot, Syften, Awario, and Reddily by job — from free passive alerts to active pain-point mining — so you can pick by budget.
When one person needs to ship category, comparison, and guide pages for a store but can't hire an agency, the tool choice matters. This splits Koala (from $9), Byword, Frase, and Surfer into two lanes — bulk velocity vs optimizing what you have — plus the QA discipline you need to avoid Google's crackdown on bulk AI content.