Tool
4 articles
Shopify SimGym, released in Winter 2026 Edition, simulates hundreds of AI shoppers on your store. Test pricing, product copy, and UX flows in hours — no live traffic required, no weeks of A/B testing.
Pinterest rolled out Promote a Pin in March 2026 and started testing Performance+ Catalog Sales in April. For Shopify DTC brands, the catalog product is the one that matters. Here is how to set it up, budget it, and brief creative for it.
Microsoft launched Copilot Checkout on Copilot.com in January 2026, with Q1-Q2 rollout to Bing, MSN, and Edge. Shopify merchants are auto-enrolled through the Shopify Market integration, but feed hygiene and Edge behavioral signals decide whether Copilot actually surfaces your SKUs. Here is the operator checklist.
Perplexity launched virtual Try-On for apparel in April 2026. Here is what apparel DTC ops teams need to do with their product feed to capture the 3x card-view lift.