Microsoft Copilot Checkout for Shopify: A GEO Optimization Playbook
Microsoft launched Copilot Checkout on Copilot.com in January 2026, with Q1-Q2 rollout to Bing, MSN, and Edge. Shopify merchants are auto-enrolled through the Shopify Market integration, but feed hygiene and Edge behavioral signals decide whether Copilot actually surfaces your SKUs. Here is the operator checklist.