Tag

merchant-center

2 articles

Jun 5, 2026

Google Universal Cart Setup Guide: How Ecommerce Merchants Plug Into AI-Native Shopping

Google I/O 2026 launched Universal Cart and UCP, letting shoppers add products across Search, Gemini, YouTube, and Gmail without leaving the page. Only products with native_commerce attributes get the Buy button. Setup requires Google Pay Console and 3 REST endpoints.

google-shopping ai-search merchant-center

May 25, 2026

Google Merchant Center Conversational Attributes: Optimize Product Data for AI Mode

Google launched Conversational Attributes in Merchant Center at Google Marketing Live on May 21, 2026 — new product data fields designed specifically for AI Mode and the Gemini App. Standard feed optimization no longer covers AI search visibility. These fields describe use cases and context the way shoppers actually ask questions.

google-shopping merchant-center ai-search