Search Console's New Generative AI Reports: Reading the Data and the Opt-Out Question
Google added generative AI performance reports to Search Console on June 3 and shipped an opt-out toggle on June 17 that blocks your content from AI Overviews, AI Mode, and Discover AI. Here is what impressions-only data can actually tell you, how to pair it with GA4 referral tracking, and why most e-commerce sellers should leave the toggle alone.