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The May 21 core update is the second of 2026, and early trackers flag e-commerce as a high-volatility category. It landed right after the I/O Search redesign, with AI Overviews and AI Mode both expanding. Here's how to tell if you were hit and how long to wait before reacting.
Google's April core update significantly increased the weight of user engagement signals — dwell time, scroll depth, return visits. 52% of e-commerce sites historically impacted by core updates. E-E-A-T now covers all comparative searches. Here's what to check.
Google's March core update started rolling out March 27 and hit affiliate sites with a 71% average traffic drop, while sites with original data gained 22%. Here's a practical audit checklist for cross-border e-commerce sellers.