AI Size and Fit Recommendation: Cut Fashion Ecommerce Returns in Half
Fashion ecommerce returns run 25 to 30 percent, and wrong size is the top reason. AI size recommendation uses purchase history, brand-specific fit data, and body measurements to suggest the right size. This guide compares Kiwi Sizing, True Fit, Fit Analytics, and Bold Metrics, covers return reduction data, and flags cross-border sizing pitfalls.