Mailchimp Now Syncs Shopify B2B Company Data: Keep Wholesale Buyers Out of Retail Promo Flows
In June 2026 Mailchimp added automatic B2B company data sync for Shopify stores. Company details land in a Shop B2B Company merge field, so stores running wholesale and retail side by side no longer need manual tags or third-party apps to keep the two apart. Here is how to verify the sync, build segments, split your flows, and dodge the one-way sync traps.