Snapchat AI Sponsored Snaps and AR Try-On: A DTC Brand Entry Guide for 2026
In April 2026, Snapchat launched AI Sponsored Snaps, embedding brand AI agents directly in the Chat Tab so users can consult products and get recommendations mid-conversation. Combined with AR try-on and Smart Bidding, Snapchat's ad logic has shifted from impressions to conversational commerce. Here's how DTC brands targeting Gen Z can get started.