Alexa for Shopping Replaces Rufus: A Merchant Visibility Playbook
Amazon swapped Rufus for Alexa for Shopping, an agent that completes purchases on its own. Merchant visibility now hinges on structured product data, not chatbot answers.
Tag
AI shopping
3 articles
GPT-5.5 Instant Is Now ChatGPT's Default: Will Your Products Still Be Described Right
On May 5 2026 GPT-5.5 Instant replaced GPT-5.3 as ChatGPT's default, cutting hallucinated claims by over 50%, which means cleaner, more literal use of your product data and a higher bar for accurate feeds.
Google AI Mode Native Checkout: How Sellers Get Featured
Google AI Mode now lets users buy directly inside search results. Business Agent and Direct Offers are new ad placements, but entry requires AI Max or Performance Max campaigns. Here is the setup roadmap.