As of July, Merchant Center Checkout links — the Buy Now CTA that takes shoppers from a listing straight to your checkout page — expanded to seven new countries: Indonesia, France, Mexico, Argentina, Israel, Poland, and Australia. Merchants based in those countries can enable it in Merchant Center to shorten the listing-to-checkout path.
On July 6, Salesforce announced GA for Agentforce Commerce with native ChatGPT integration: Commerce Cloud merchants can connect their catalog to ChatGPT straight from Business Manager, no third-party tooling, with Google AI Mode and Gemini integrations following in the coming months. That softens this article's premise that only giants can field a brand-owned agent inside ChatGPT — Commerce Cloud merchants now have a productized path.
A late-June meta-analysis by Zyppy Signal aggregating 54 AI-citation studies found brand mentions correlate roughly 3x more strongly with AI visibility than backlinks, and 76.4% of ChatGPT's most-cited pages were updated within the last 30 days. That data backs the citation strategy here; see the newer meta-analysis writeup for the concrete mention-building and refresh-cadence plan.
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