Instead of paying $20/month for one tool, route each marketing task to the free tier that does it best and never hit a single tool's cap. Here is the routing table and a full day's workflow.
Google AI Studio's web interface hands out a generous daily image quota through the Nano Banana model. For a lean DTC team that is enough to crank out white-background shots, lifestyle composites, and try-on variations at zero cost. Here is how to open it, prompt it, batch it, and what to do when the free quota runs dry.
In May 2026, Anthropic launched Claude for Small Business with pre-built PayPal, QuickBooks, HubSpot, and Canva integrations — no API setup. It is the first AI assistant aimed directly at small ecommerce ops. Here is how it compares to ChatGPT Business, Gemini for Business, and Copilot for Microsoft 365 for a small DTC store.