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On April 7 Google pushed AI Mode shopping into the Gemini app and Circle to Search, and the Shopping Graph crossed 50 billion SKUs the same week. Your feed no longer serves one surface — it serves three. Here is the audit list cross-border merchants should run before the next AI Max push.
Google AI Mode now lets users buy directly inside search results. Business Agent and Direct Offers are new ad placements, but entry requires AI Max or Performance Max campaigns. Here is the setup roadmap.
E-commerce sellers in 2026 face four AI search engines with different ranking logic: Google AI Mode, ChatGPT Search, Perplexity Shopping, and Amazon Rufus. A unified strategy that covers the common foundation and platform-specific optimizations for product visibility across all four.